Google Verified
“Very focused on the needs of my foundation. They investigate the market I need to connect with and have creative ideas!”
JB
Jim Baird
Let's Build Hope Foundation
2 months ago
Executive Marketing Leadership
Fractional CMO & Marketing Consulting
Get a senior Chief Marketing Officer driving your strategy, team, and revenue — for a fraction of a full-time hire. No $250K salary, no recruiting fee, no benefits. Just executive leadership that pays for itself.
Typical savings: ~80% vs. a full-time CMO
The Real Cost of a Full-Time CMO
What a traditional Chief Marketing Officer really costs
US market averages for a mid-market CMO. Most growing businesses can't justify this before $5M+ in revenue — but they still need the leadership.
Full-Time CMO (W-2)
Annual all-in cost
Base salary$220,000
Bonus & equity$60,000
Benefits & payroll tax$45,000
Recruiting / search fee$30,000
Total annual cost$355,000
Plus 3–6 months to recruit, onboard, and ramp.
FOUR PILLAR FRACTIONAL CMO
Fractional CMO (Four Pillar)
Annual all-in cost
Fractional CMO retainer$60,000
Bonus & equity$0
Benefits & payroll tax$0
Recruiting / search fee$0
Total annual cost$60,000
You save ~$295,000/year — and start in days, not months.
What Your CMO Owns
Executive leadership across every pillar
Marketing Strategy & Roadmap
A clear, documented go-to-market strategy with channel mix, budget allocation, and a 90-day execution roadmap tied to revenue targets.
Positioning & Messaging
Sharpen your brand positioning, ICP, and offer so every campaign speaks to the buyers most likely to convert at a high ticket.
Revenue & Pipeline Forecasting
Build the dashboards and reporting cadence that connect marketing activity to pipeline, revenue, and CAC payback.
Team Coaching & Vendor Management
Coach your in-house team, manage agencies and freelancers, and hold every dollar accountable to a measurable outcome.
Nationwide Coverage
Serving the entire United States
Headquartered in Picayune, Mississippi with key Gulf Coast markets highlighted — our fractional CMO engagements run remotely for clients across all 50 states.
ME
WA
ID
MT
ND
MN
WI
MI
VT
NH
OR
NV
WY
SD
IA
IL
IN
OH
NY
MA
RI
CA
UT
CO
NE
MO
KY
WV
PA
NJ
CT
AZ
NM
KS
AR
VA
MD
DE
AK
OK
SC
NC
HI
HQ · Picayune, MS
Hover any state
We serve all 50 states. Gold states have dedicated landing pages — click Louisiana to zoom into its parishes.
HQ · Picayune, MS
Serving all 50 states · Nationwide
Key markets — click to explore
Full nationwide coverage
Fractional CMO Pricing
Executive leadership that scales with you
Fractional CMO is our recommended starting point for $1M–$20M businesses — the right balance of strategy and hands-on oversight. All plans include a no-cost discovery call.
CMO Advisory
Strategy onlyExecutive-level marketing strategy and direction for founders who run their own execution team. Two strategy sessions per month.
$2,500/month
No setup feeWhat's Included:
Marketing strategy & roadmap
Bi-weekly 1:1 strategy sessions· 2/mo
Channel & budget allocation guidance
KPI & dashboard design
Vendor & tool evaluation
Campaign review & feedback
—Team coaching & enablement
—Hands-on campaign management
—Cross-department alignment
—Quarterly business review
—Board / investor reporting
—Dedicated Slack channel
Email + async support
Start with AdvisoryMOST POPULAR
Fractional CMO
RECOMMENDEDA part-time Chief Marketing Officer embedded with your leadership team — owning strategy, managing execution, and reporting on revenue. The sweet spot for $1M–$20M businesses.
$5,000/month
3-month minimumWhat's Included:
Everything in CMO Advisory
Weekly leadership sessions· 4/mo
Full marketing strategy & roadmap
Channel & budget allocation
KPI & revenue dashboard
Vendor & tool management
Team coaching & enablement
Hands-on campaign oversight
Cross-department alignment
Quarterly business review· 1/qtr
—Board / investor reporting
Dedicated Slack channel
Priority access
Engage My Fractional CMOGrowth Partner CMO
Embedded leadershipA senior CMO fully embedded in your business — owning the marketing function end to end, including direct management of your Four Pillar execution team and external vendors.
$9,000/month
6-month minimumWhat's Included:
Everything in Fractional CMO
Bi-weekly on-site (optional)
Full marketing strategy & roadmap
Channel & budget allocation
Revenue & pipeline forecasting
Vendor & agency management
Team coaching & hiring support
Hands-on campaign management
Cross-department alignment
Quarterly business review· 1/qtr
Board / investor reporting
Dedicated Slack channel
White-glove, same-day
Scale with Growth PartnerAll plans include a no-cost discovery call. Minimum engagement terms apply. Ad spend, software subscriptions, and production costs are billed separately. Pricing reflects Four Pillar's consulting fees, not third-party platform costs.
Fractional CMO FAQ
Common questions
What is a fractional CMO?
A fractional Chief Marketing Officer is a senior marketing executive who works with your business part-time — typically a few days a week or a set number of hours per month — providing the strategy, leadership, and accountability of a full-time CMO without the $250K+ salary, benefits, and recruiting costs.
How much does a fractional CMO cost compared to a full-time CMO?
A full-time CMO in the US costs roughly $300K–$400K per year all-in. Our Fractional CMO plans start at $2,500/mo ($30K/yr) for advisory and $5,000/mo ($60K/yr) for an embedded part-time CMO — roughly 80% less than a full-time hire, with no recruiting fee or benefits.
Who needs a fractional CMO?
Fractional CMO services are ideal for $1M–$20M service businesses that have outgrown a freelance marketer or agency but cannot yet justify a $300K+ full-time executive. You get senior strategy and accountability while your in-house team or our execution team handles the day-to-day.
Does Four Pillar serve clients nationwide?
Yes. We are headquartered in Picayune, Mississippi and serve clients across all 50 states. Our fractional CMO engagements run remotely with optional on-site visits for Growth Partner clients.
Verified Google Reviews
Real Reviews from Our Clients
Verified 5.0★ reviews from business owners & leaders who trust Four Pillar Marketing
Google Verified
“As a new business owner, I was very apprehensive & intimidated about adding more to my plate. Luckily I found these folks & didn't have to. This staff took care of EVERYTHING including working around my crazy schedule & budget. You won't find a better company & the customer service is unmatched!”
TT
Troy Trombley
Business Owner
2 months ago
Google Verified
“Huge shoutout to Bradley, Nik, and Anicet! From the initial strategy session to our scheduled content-filming day, the entire process felt organized, comfortable, and effortless.”
HR
Hannah Rouse
Verified Client
Verified Client
Google Verified
“Anicet created a marketing strategy for two completely different businesses. Since working with Four Pillar Marketing, our phones have been ringing more consistently and bookings increased!”
JM
Jessica Mars
Business Owner
Verified Client
Ready for executive marketing leadership?
Book a free discovery call. We'll map your marketing gaps and show you exactly where a fractional CMO moves the needle.
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